A weekly note for boutique owners who want their website to work as hard as their storefront.
Practical digital merchandising advice, real retail examples, and a fresh perspective on what turns browsing into buying — delivered straight to your inbox.
Expect takes on:
• When to launch seasonal product — and why earlier might be better.
• The small website decisions that can create big shopping friction.
• How to merchandise what you have, not just add more.
• Whether your website is delivering on what your marketing promised.
• What other retailers are doing well (and what you can learn from it).